11.3.05

 

Exhibit Six

Friday, January 21, 2005

Rapid Fire a la K Jo:
Times for reading edit or ads? Prannoy Roy or Prem Tarneja?


It’s one of our favourite programmes on telly. We wouldn’t like his sing-song demeanour earlier, but the show’s super. Especially the one which had Kareena Kapoor and Rani Mukherjee… top class!

We’re referring to Koffee With Karan on Star World, and what we are presenting you now is a take-off on the Rapid Fire round with special ref to our business. While reading this, ‘hear’ Karan Johar asking the questions… it’ll give you the right feel.

Times of India for reading editorial content or the ads?
Ads. They want us to read them… the edit exists to make the ads seen and acted upon.

India Today or Outlook?
Outlook. India Today is a magazine that everyone buys, but few read.

BusinessWorld or Business Today?
Both. BusinessWorld because it comes every week, but we like some of the features in BT

Shekhar Bhatia as editor of Hindustan Times or Times of India?
HT

Vir Sanghvi as editor, writer or anchor?
Writer, esp Rude Food. He’s a decent anchor, but a far, far better writer.

NDTV Profit or CNBC-TV 18?
So far: CNBC-TV18

Business Standard or Financial Express?
BS

Times Delhi or HT Delhi
HT Delhi

Rediff or Indiatimes?
Rediff for news, Indiatimes for everything else

NDTV 24x7 v/s Headlines Today?
NDTV 24x7 of course.

Headlines Today or Doordarshan News?
DD News

Headlines Today or your cable news channel?
Cable channel

Headlines Today or switch off TV?
Switch off of course… don’t waste electricity

Tehelka print or Tehelka internet?
Economic & Political Weekly

Bachi Karkaria or Jug Suraiya?
Bachi

Most irritating anchor: Karan Thapar or Barkha Dutt?
Barkha Dutt

Best newsreader: Prannoy Roy or Prem Tarneja?
Prem Tarneja

Prem Tarneja is a cartoon character…you know that?
Yes, he’s better

Medianet or Advertorials?
Neither. Advertorials which say they are advertorials

Most boring read: India Today or Business India?
Both

Star News or Zee News?
Star News

Aaj Tak or Star News?
Aaj Tak

Aaj Tak or NDTV India?
Aaj Tak

NDTV India or NDTV 24x7?
24x7

Femina or Savvy?
Femina

Femina or Cosmopolitan?
Cosmo

Femina or Elle?
Elle

Femina or Seventeen India?
Seventeen

Femina or Headlines Today?
Neither, can you puhleez move on?

Night Out or Boomtown Rap?
Night Out (on 24x7)

Harsha Bhogle or Charu Sharma?
Harsha Bhogle

Charu Sharma or Lalu Prasad Yadav?
Lalu Prasad Yadav

Charu Sharma or K Srikkanth?
Charu Sharma

Charu Sharma or Item Songs on TV?
Item Songs on TV

Charu Sharma isn’t that bad!
Next question?

Well, that’s what we have for today… we’ll be back again soon with another round of Rapid Fire.
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