11.3.05

 

Exhibit Five

Thursday, January 15, 2004

Is Jojo going to be the new Times editor?

The grapevine has it that Jaideep 'Jojo' Bose, editor of The Economic Times, is tipped to be the new executive editor of The Times of India.

Although a section of the ET crowd we spoke to said that Jojo vehemently denied the possibility, the corridors of power at the premier pinky have been speaking about this in more than hushed voices. While his name has been thrown up several times in the past, Jaideep is known to be opposed to moving to Delhi.

One insider we spoke to joked that if Jojo accepts the offer, it could mean difficult times for the suits. The reason? "He's got spine." If the move does happen, Mediaah! would welcome it, and the site can fade away resting assured that the paper is in safe(r) hands.

What The Times of India needs is an editor who is worldly wise (and not a prude), appreciates the needs of a brand and packaging of a newspaper, backs his staff and has the confidence of both the editorial, marketing and spaceselling team without compromising on the core editorial values. With due respect to Messrs Girilal Jain, Dileep Padgaonkar and Shekhar Bhatia, they failed to do the above, and as a result, the Times editor got majorly devalued in his own office. If an editor like Jaideep Bose takes over, you can be certain that there will be much happiness in newsrooms.
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